Why is Decision Making so Difficult for Business Owners

  1. Lack of clarity on what he wants to achieve from the entire plan presented
  2. Not enough understanding of WHY his business needs digital marketing
  3. Lack of trust to buy into something he has only seen and heard of, but never implemented
  4. Lack of proper evaluation of other agencies to allow him a broader scope of decision making
  5. Lack of deep thinking around benefits of the entire engagement
  6. Lack of commitment to the journey to his goals which is always harder than achieving the goal

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